Archive for June, 2009
« Previous Entries Next Entries »Social technology doesn’t make you more authentic
Friday, June 12th, 2009There was a lot of talk this week at the IABC world conference about authenticity. Some seem to think that social technology makes authenticity possible. Culture, attitude, personality, familiarity with the topic – these enable an authentic voice. Social technology represents helpful tools, but in and of itself cannot ensure a truly authentic voice. Can [...]
Courage is the key
Thursday, June 11th, 2009An attendee in a session at this week’s IABC world conference said “all our employees want us to allow blogging. I just ignore them. What do I tell them?” A colleague e-mailed me about using Twitter. She was shocked that people were following her even though she hadn’t done a single update. “Help! What do [...]
Know the social technologies, then strategize
Tuesday, June 9th, 2009Yesterday I posted a new post on the Communitelligence Communication Skills blog. All the chatter here at IABC World Conference about social media got me thinking… For my readers here I wanted to add a fun sidebar. The Apple developers conference is also being held in San Fran this week. There was a young man [...]
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