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Better tools = better communicator

Friday, November 20th, 2009

First, there was the caveman. Life was tough. Then, the caveman discovered tools – bowls, knives, pots, grinding stones. Life was better.
“Do you have a tool for that?” Yep, humans are still looking to innovate ways to make life easier. Even the life of a communicator. How can I make life easier for communicators? Hmmm.
Perhaps [...]

Finding the underlying truth

Tuesday, August 18th, 2009

How do you know when you’ve uncovered an underlying truth? Do you settle on the initial finding? Or do you dig deeper?
I’ve been working with a healthcare client lately to assess and improve their internal communication program.
In interviews, conference calls, employee roundtables, there’s been one sharp area of focus: many on the unit floor have [...]

It’s about the tools

Tuesday, March 10th, 2009

On the second day of my Dubai workshop this week I asked what the participants most valued from the day before. A young Arab communicator who works for the local chamber of commerce said:
“To ask questions before doing messages and planning.”
Home run!
That’s exactly the big “aha” I like to hear. It was the toolkit for [...]

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