Stop talking “social media” … and “podcasting” and “blogging”…
Thursday, September 24th, 2009Earlier in the summer a client asked us to bid on their enrollment project. We did, and they went wild for one of our suggestions: the “multi-media series.” What is a multi-media series you ask? It’s a podcast. If I had used the word podcast, the client would have gone running for the door. I [...]
Do you match your persona?
Thursday, May 7th, 2009In the past several weeks I’ve had occasion to meet some people I previously only knew on Twitter. It’s always interesting to meet face-to-face after building a virtual relationship. I mistakenly read in so much from how they communicate online. Then, bam! Here comes the “real” person. In one of those examples from the past [...]
What to do with the commentphobics
Monday, April 20th, 2009Forrester research says that 25% of online adults in the U.S. are critics [source: Groundswell] – those who comment on, rank, or rate content. The question is: how do they comment? In the case of this blog, comments don’t generally show up in the comments section of the blog itself. No. Instead, I get comments [...]
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