To blog or not to blog…
Monday, November 10th, 2008I’m seeing conflicting reports. There was the article I read recently from Wired that said if you haven’t started a blog, forget it. Blogging is passe. Now, it’s all about Twitter and Facebook.
A couple of weeks ago, both Ragan and Melcrum were all about blogging. Even CEO blogging. Based on the experience I’m having with two [...]
Blogging without RSS – recipe for non-involvement
Tuesday, October 28th, 2008We have finally tested the necessity for RSS feeds with blogging in a client project. Didn’t set out to test this particular aspect. We said from the start that RSS feeds would be crucial. That is the accepted thinking in the blogosphere. No RSS feed, no attention. People cannot be expected to remember to go [...]
Employees are smart about blogging
Monday, October 20th, 2008We don’t give them enough credit. In the process of helping two senior executives launch a blog, I’ve been reminded how truly smart and insightful employees are.
Executives often express concern about how employees might behave on a blog. This is sometimes reason alone for never going there. Generally speaking, employees manage their behavior on internal [...]