Blog editors deliver value
Thursday, January 29th, 2009My client team has confirmed for me my long-believed theory that having an editor on a blogging project makes good business sense. I’ve been serving as an editor for this team of executive bloggers for several months. One of them told me yesterday that at the outset, he thought it was an unnecessary role. To [...]
To blog or not to blog…
Monday, November 10th, 2008I’m seeing conflicting reports. There was the article I read recently from Wired that said if you haven’t started a blog, forget it. Blogging is passe. Now, it’s all about Twitter and Facebook. A couple of weeks ago, both Ragan and Melcrum were all about blogging. Even CEO blogging. Based on the experience I’m having with [...]