What do we do when the goals are just bad goals?
Friday, April 10th, 2009I preach a lot about connecting communication strategy and implementation to corporate goals. It’s a drum I beat nearly constantly. But, what do we do when the corporate goal is poorly designed, even irrational? A new study titled Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting, published in the Academy of Management [...]
A Case for Involvement & Ownership
Thursday, August 7th, 2008My daughter starts kindergarden on Tuesday. Last night I attended the ubiquitous parent orientation. Mostly a repeat from my son’s session four years ago, with one singular exception. The class lists are still unset. That’s right, just two days before the students are to show up for a meet and greet with their teacher, the [...]