Finding the underlying truth
Tuesday, August 18th, 2009How do you know when you’ve uncovered an underlying truth? Do you settle on the initial finding? Or do you dig deeper? I’ve been working with a healthcare client lately to assess and improve their internal communication program. In interviews, conference calls, employee roundtables, there’s been one sharp area of focus: many on the unit [...]
Learning from the past
Thursday, April 30th, 2009I’m in Aspen this week for the Council on Communication Management conference. Beautiful place. The type of place that should make you forget about all your worries. Aspen’s idyllic charm isn’t working this time. People are talking about swine flu. People are busy with swine flu communication. Some people are worried about swine flu. In [...]
It’s about the tools
Tuesday, March 10th, 2009On the second day of my Dubai workshop this week I asked what the participants most valued from the day before. A young Arab communicator who works for the local chamber of commerce said: “To ask questions before doing messages and planning.” Home run! That’s exactly the big “aha” I like to hear. It was [...]
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