Be succinct for success
Monday, December 15th, 2008Why are we compelled to write too much? I am sometimes accused of writing too little – assuming my readers know what I am thinking and omitting valuable insights.
But the vast majority out there write too much. I had a blog entry submitted from a client for review recently – it was 1,500 words long! [...]
Words are power – pick them wisely
Monday, September 8th, 2008Just when I needed a great new example for a client about how powerful words can be. Along comes the valiant effort by a handful of parents in our school district to get the school calendar under control.
Our children started school this year on Aug. 12. The reason for the early start is the addition [...]